booth babes

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Booth Babes: Bad For Business?

For those not familiar with booth babes, they are attractive women hired to draw a crowd at technology conferences, gaming conventions, and other tech- or geek-oriented events where there’s money to be made. Many people decry this practice as another instance of misogyny in the predominantly masculine tech cultures of contemporary times. However, a recent industry test determined that booth babes aren’t ultimately that great for business. They don’t generate more foot traffic or more revenue at tech conventions than more experienced, more covered-up female vendors. Perhaps tech/geek culture is changing, or perhaps the stereotype leveled against it that geeky guys prefer their women objectified is an oversimplification. Continue Reading →