Vaginal Tightening Gel Makes You Feel “Like A Virgin”?

It seems that almost every day, I come across a new product that somehow offends me on several levels. “18 Again,” a vaginal tightening gel produced by an Indian pharmaceutical company Ultratech, is no exception. According to the article from the NY Daily News, Ultratech’s goal is to “empower the new age woman.” Now, while I understand that it could be considered empowering to take the status of your vagina into your own hands (literally), the fact that the company is essentially telling millions of women that they are only worthwhile if they have so-called virginal vaginas is far from empowering.

According to the Ultratech website, 18 Again helps with the following “ailments”:

  • Rejuvenates and tightens the vagina
  • Improves vaginal grip (what exactly do you need to grip?)
  • Helps prevent infections (I find this hard to believe as vaginas have a pretty impressive “self-cleaning” system that keeps them infection free and adding in a foreign substance might actually increase the risk of irritation/infection)
  • Improves the tone of muscles
  • Improves blood circulation
  • Hydrates the vagina
  • Delays effects of aging
  • Provides complete rejuvenation
  • Helps achieve orgasms more often (Again…how?)
  • Reduces involuntary urine escape (Pretty sure urine doesn’t escape through the vagina….)
  • Maintains a healthy pH of 4.5
  • Enhances sexual pleasure
  • Masks foul odor (With a lovely floral scent! Don’t you want your vagina to smell like flowery vagina?)
  • Encourages natural lubrication
  • Improves strength of muscles (Pretty sure you already told us that…)

Their video advertisement is also pretty entertaining. If by entertaining I really mean horrifying. When will we come to terms with our vaginas? We don’t need tightening cream, lightening cream, or floral scented tampons! We’re just fine the way we are!

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About Michaela

Michaela

Michaela is a recent Seven Sisters graduate with a self-designed degree in Sexuality Studies. When she's not blogging, you'll find her teaching Health and Wellness and A Cappella to high school students, helping women find properly fitting bras, and working as an editor on a documentary. She hopes to continue her education one day with a PhD in Feminist Anthropology.