Need A Cure For PMS? Got Milk?

I recently came across an article in the New York Times which discussed a new advertising strategy that humorously plays off new studies which have shown that the calcium in milk can assist in reducing the symptoms of PMS.

Photo courtesy to Google Images

The campaign is titled “Everything I Do is Wrong” and (according to the article) the “campaign takes the cheeky tack of addressing itself to the men in women’s lives, on the grounds that women are not the only ones affected by premenstrual syndrome.”

Personally, I think it’s a clever way to get the word out about the new info. Every month – PMS ruins my mood for at least a week, so I’m all for the new campaign (as well as another way to ease the problems associated with PMS).

Spread the word, drink some milk, get a good laugh, and stop PMS — everyone wins!

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About Madeline Haller

Madeline Haller

Madeline Haller is an Assistant Editor for MensHealth.com. Haller received her bachelor's degree in journalism from Indiana University, with a second concentration in gender studies. When she's not writing for MSP/MH, you can find her running, enjoying a cup of coffee, or searching for the perfect shade of red lipstick.

  • http://www.facebook.com/profile.php?id=20897 Kaitlyn Beth

    I’m going to respectfully disagree with you on this one…mostly because of the fact that I hate that the milk industry is capitalizing on something that so many of us suffer from to increase their own profits.  I DO agree that the ads are rather witty, I just hate what their intention is for.  Plus there is the fact that the focus is on the benefit of calcium, which can be found in so many other foods besides milk.  I’m not 100% familiar with the studies you mention (can you please provide links in the future, at least to the PubMed abstract?) but if they focus specifically on the calcium in milk I’d be just about anything they were also funded by the milk industry.  Just throwing it out there…