Naked Olympians make people curious about Powerade… and the gym?

I mean, come on. Since when have so many people scoured the internet for information about Powerade? 

Thanks to an ingenious advertising campaign in the UK, Powerade is getting notice if not for its sports drinks, then for the naked Olympians who are hawking them. Since most of us don’t see bodies like these in our mirrors, why not in ad campaigns? Or for those of us – like me – who live in the USA where we are apparently unusually skittish about naked human bodies, then at least we can view them on the internet.

You can read more here (at the Daily Mail) and here (at Gawker, where Sheila is quickly becoming one of my favorite writers thanks to her attention to sexuality-related issues).


(Thanks to Michael for the tip).

About Dr. Debby Herbenick

Dr. Debby Herbenick

Dr. Debby Herbenick is a sex researcher at Indiana University, sexual health educator at The Kinsey Institute, columnist, and author of five books about sex and love. Learn more about her work at