A study I recently read in the Archives of Sexual Behavior shows that men who thought they were interacting with a woman on a computer or even just anticipated interacting with a woman experienced cognitive impairment. The study, aptly titled “The Mere Anticipation of Interaction With a Woman Can Impair Men’s Cognitive Performance,” focused just on heterosexual individuals and did not find the same impairment with heterosexual women.
In the study, the researchers found that the heterosexual males focused on trying to make a good impression when they thought they were communicating with a woman. They used a computer, but think that the results would also be applicable for phone calls and I’m curious if it would also apply to texting. I think that this study is interesting because it’s not about actually interacting with someone, but just even thinking about it. I know when I have a date coming up, it absolutely crosses my mind that day – but I don’t think I would say it impairs my cognitive function.
What do you think? Do you think there is any truth to this study? Also, why doesn’t it apply to heterosexual women?
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