A Drink to Help You Orgasm?

I’ve become so accustomed to the bombardment of flavored drinks claiming to heighten my daily performance that I usually pass them over…but something about the name “NeuroGasm” made me stop to pause.

image courtesy of neurocritic.blogspot.com

A friend of mine stumbled across the drink (now called NeuroPassion) in her campus store, and I just couldn’t help but blog about it!  Maybe it’s the fact that the label boasts the drink’s ability to “support the pleasure response,” or maybe it was just that the bottle is remarkably phallic, but I knew I had to do some deeper digging. So, here’s the lowdown on NeuroGasm!

The drink is manufactured by NeuroDrinks, a company that claims to:

“offer consumers an alternative to products that perpetuate our self-medicating caffeine-dependent society. Designed to sustain and enhance your active lifestyle with natural ingredients, each beverage is packed with essential vitamins, minerals, amino acids and botanicals at dosages backed by scientific research. Just real results — no marketing hype” (from their Mission Statement).

I was curious about what kind of scientific research they were talking about, because believe me, if there’s some sort of magical botanical ingredient that boosts one’s ability to orgasm, I should probably know about it. The drink contains “nutrients including L-citrulline to support healthy blood flow and circulation,” according to the label, and I did some research to figure out the facts behind the marketing.

According to a research study at the University of Foggia, Italy, L-citrulline has been shone to improve erectile function in a small percentage of men. However, it is important to note that only 12% of the men taking L-citrulline noticed an improvement, while 8% of the men taking the placebo reported an improvement as well. No research has been done on the effects of L-citrulline on the female sexual response, though I imagine if the compound has shown to increase blood flow, that might have a positive effect on physical arousal in females.

The drink also boasts the use of caffeine and l-theanine, a natural compound found most commonly in green tea, claiming that these two in conjunction help “provide energy without the edginess commonly associated with caffeine alone”. According to my fact-check, this is actually a valid statement. According to a study published in Biological Psychology, “results suggest that beverages containing l-theanine and caffeine may have a different pharmacological profile to those containing caffeine alone” (Haskell, Kennedy, Milne, Wesness, Scholey, The effects of l-theanine, caffeine, and their combination on cognition and mood, Biological Psychology, 77(2), 113-122, February 2008).

So, despite the somewhat manipulative marketing techniques that try to get consumers to associate their product with better sex, some of the facts that they cite are backed by scientific research. Still can’t say I’d buy it, though!

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About Michaela

Michaela

Michaela is a recent Seven Sisters graduate with a self-designed degree in Sexuality Studies. When she's not blogging, you'll find her teaching Health and Wellness and A Cappella to high school students, helping women find properly fitting bras, and working as an editor on a documentary. She hopes to continue her education one day with a PhD in Feminist Anthropology.