Booth Babes: Bad For Business?

For those not familiar with booth babes, they are attractive women hired to draw a crowd at technology conferences, gaming conventions, and other tech- or geek-oriented events where there’s money to be made. Many people decry this practice as another instance of misogyny in the predominantly masculine tech cultures of contemporary times.

However, a recent industry test determined that booth babes aren’t ultimately that great for business. They don’t generate more foot traffic or more revenue at tech conventions than more experienced, more covered-up female vendors. Perhaps tech/geek culture is changing, or perhaps the stereotype leveled against it that geeky guys prefer their women objectified is an oversimplification. Either way, I’m curious to see the fate of booth babes in the future.

About Jeana

Jeana

Jeana Jorgensen, PhD recently completed her doctoral degree in folklore and gender studies at Indiana University. She studies fairy tales and other narratives, dance, body art, feminist theory, digital humanities, and gender identity.