A lot of advertising is, no surprise, rather sexist and regressive when it comes to gender roles. But if the advertising demonstrates an awareness of sexist tropes, is it still sexist? This analysis on Youtube says yes, defining “retro sexism” as “Modern attitudes and behaviors that mimic or glorify sexist aspects of the past, often in an ironic way.” The TV ad examples may appear innocuous at first glance, but watching them add up is rather striking.
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